Thursday, 22 September 2016

Housekeeping

I spent a couple of hours this morning doing some shop housekeeping.  One of the things I've always had the most trouble with is perfecting my branding and my labels. 

Two things have been consistent; my fonts and my colour scheme.

I've gone through and redone my logos and images to make them more crisp.  Although I did pay someone to professionally design my header and business cards, they're a little tooo fussy for me and I've been resisting changing them because I paid for the work!

Now, both of my shops have the same running 'theme' and crisp easy feel and I'm much more comfortable with them!

Although I love my shop name, Glitter and Gratitude, I know it doesn't really express what's in my shop, which is why I've been moving towards using GG Apothecary.

Which actually works a lot neater on my product labels.

My sewing shop will follow the same feel with a little heavier of a font to make using it on fabric labels and embroidery a little easier.